Lego free essay sample

How did the information systems and the organization design changes implemented by knudstorp align with the changes in business strategy? Advances in the field of information technology and introduction of new hi-tech form of entertainment such as tablets and gaming consoles had left Lego trailing in the entertainment field. Jorgen Vig Knudstorp was appointed as the CEO to revamp the company’s business process, organization structure and information systems. Knudstorp was quick to act and first made changes in the company’s production process.He encouraged designers to use the unused components in development of new products and design, thus reducing the number of unused components and reduced losses as the cost of production of each unit was very expensive. Lego created a new strategy to broaden the product range and target a new customer segment. Earlier Lego used to develop products which primarily targeted boys; with this new strategy they started developing product s keeping a larger segment into perspective. We will write a custom essay sample on Lego or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They started developing products based on movie themes.Most drastic changes came in the organization structure at Lego, switching the employee pay structure, providing incentive for innovative product designs. Lego also started developing video games thus targeting a new segment of customers. All these changes in the business aspects of the company led to an increased revenue, increased demand and growth in the number of employees. Development of new product based on the internet, addition of new employee and inability to meet the consumer demands led to need for a new advanced and upgraded system which would fulfill all the above mentioned.Lego developed a new modularized and standardized architecture for their information system, which they could easily expand and add functionality and capacity. The latest IT infrastructure in the organization enabled the employees to become more creative in terms of the product development and also business process development. The new system helped manage data, provided application for operation support and human capital management. Q. 2: Which of the generic strategies does Lego appear to be using based on this case? Provide support for your choice. Based on the case study Lego appears to be using the Focus strategy.Michael Porter proposed three generic strategies Cost Leadership, Differentiation and Focus. Focus is a strategy where organization focuses on specific niche markets; this may include a particular geographic region or particular segment of customers. Organizations which use this strategy develop their products after having a study of dynamics of the segment and unique needs of customer. Lego before the appointment of the new CEO appear to use the focus strategy as their top priority was always to focus on innovation and creativity with taking profits into consideration.Add to that the case study also mention that Lego used to create products that primarily targeted boys. After the appointment of new CEO Jorgen Vig Knudstorp the company appears to have changed its policy form Focus to Cost-Leadership. Cost-Leadership is a strategy where organizations focus on gaining competitive advantage by offering products and services at the lowest possible price. They achieve this by increasing profits by reducing production cost and other way is to increase market share by reducing the prices of products compared to the competitors.Knudstorp after taking charge of Lego changed their focus on reducing the production cost. He proposed a strategy to reuse most of the components produced by them as the production for each component was too high. Under Knudstorp Lego started creating products on themes of popular movies, they engaged in online communities through websites and blog which allowed them to create a bond with their proposed market. Knudstorp also changed their organizational structure; Key performance indicators encouraged innovation and thus resulted in cost reduction. Q. : Are the changes implemented by knudstorp an indication of hypercompetition? Defend your position. The generic strategy focus on maintaining a competitive advantage Hypercompetition model suggests that the speed and aggressiveness of the moves and countermoves made in any given market create an environment in which new advantages that cannot be sustained for a long time. Organizations must constantly compete in price or quality, or innovate in, supply chain management, new value creation, or have enough financial capital to outlast other competitors.The hypercompetition model is based on the assumptions that every advantage is eroded, sustaini ng an advantage can be a deadly distraction, goal of advantage should be disruption and not sustainability and initiatives are achieved by a series of small steps. The changes made by Knudstorp are an indication of hypercompetion. Organizations try to attain relative competitive advantage in such a competitive market in four ways. Knudstorp’s strategy to revamp the business process, organization structure and production process 1.Cost/ Quality: After taking over Lego, Knudstorp most important task was to get the company out of losses and back in the green. Lego at that time was losing $1Million a day. He revamped the production process to make sure that designers reused their components in new products thereby decreasing the number of unused components from 13000 to 7000 Lego components. This resulted in a decreased production cost which indirectly had its effect on the company revenue. 2. Know-how/Timing: Lego’s supply chain system was out of order before Knudstorp came into the company.The company struggled with missed deadlines and poor delivery. There were instances where the most popular toy would run out of stock and company would not be in a position to meet the demands of the retailers on time or did not have the correct supply infrastructure to deliver the products. Knudstorp changed all this. He fixed the missing links in the supply chain system. He moved the manufacturing and distribution function to locations from which delivery and reach to the market would be easier. 3. Stronghold Creation/Innovation: Knudstorp new strategy was to broaden the product range.He encouraged the designers to develop new products and provide incentives for appropriate product innovation. Under his new strategy Lego created products based on movie themes, developed products for a larger segment of population making toys for adults and girls. Lego expanded into virtual world and started creating video games and virtual interaction games. This helped them by reducing production cost and increasing customer interaction. Q. 4: What advice would you give to Knudstorp to keep Lego competitive, growing and relevant?

Th Accomplishemnt of the Democratic Leader Woodrow Wilson Essays

Th Accomplishemnt of the Democratic Leader Woodrow Wilson Essays Th Accomplishemnt of the Democratic Leader Woodrow Wilson Paper Th Accomplishemnt of the Democratic Leader Woodrow Wilson Paper During Woodrow Wilsons two terms in office he proved to be a great democratic  leader in many areas. He managed to accomplish a lot, despite his poor health that  he had to deal with since his childhood. Wilson always had a strong interest in  government and was always looking for changes and improvements. As president  he was never afraid to be a little on the radical side when it came to making  changes. He was constantly pushing for world peace and the avoidance of World  War I. Even though he was unsuccessful in avoiding the war he showed to be a  great leader during it. He never gave up on anything he was trying to do. His last  years of his life were dedicated to convincing the U.S. to join his League of  Nations.  Woodrow Wilson was born December 28, 1856. Although he spent most  of his childhood recovering from illness he managed to build an interest in  education. His father and him would read out loud to each other and discuss the  books. If they were not reading they would often sit and talk about recent events. He later moved onto college and studied American and British political history,  public speaking, and law. After college he set up a law practice with Edward  Renick. Because he had not learned the field of law thoroughly while in school, he  showed little ability as a lawyer. During this time he was constantly in and out of  sickness. Wilson did not really want to be a lawyer, his main area of interest was  in politics. His first taste of politics was during his term as Governor of New Jersey.  He took this seat in office with his sites on the presidential election two years later.  He let this be known in a letter he wrote to a friend in June of 1910. In the letter  he said It is immediately, as you know, the question of my nomination for the  governorship of New Jersey; but that it is the mere preliminary of a plan to  nominate me in 1912 for presidency†. During his years as governor he showed  that he could change his political attitudes. He learned to be a little more patient  with other people. Before he found it very difficult to work with people who  opposed him. This was shown more during his time of presidency at Princeton  University. Wilsons more conservative student body and faculty showed a dislike  towards his radical ideas. They did not like the ideas of changing the teaching  style and living style. Because of this many of his ideas were turned down.  When he first became president he pushed for equality of opportunity for  all men, no matter if they were rich or poor. He presented many new proposals to  congress and often he presented these new proposals in person. Wilson also  created new agencies such as the Federal Reserve Board. He was also responsible  for the ratification of the 18th Amendment. In 1920 during his second term, he  passed the 19th Amendment which allowed women to vote. During this time he  was also pressured by the southerners to allow segregation in Washington D.C.  He said that this would be in the best interests of the blacks. Woodrow Wilson did  how ever show weaknesses during his presidency. During World War I he often  took his time in making decisions. He wanted to make sure that there wasnt any  other way to avoid the war. This was good that he was looking out for the best  interest of the country, but it could also have made the war worse. Wilson also  was thought to be a weak president by former president Roosevelt. During  Roosevelts time in office he helped Panama succeed from Colombia in return forrights to build the Panama Canal through their country. He thought it was very  unnecessary to apologize to Colombia for helping Panama secede. Roosevelt  believed that it showed Wilsons weaker side.

Major General Benjamin Butler in the Civil War

Major General Benjamin Butler in the Civil War Born at Deerfield, NH on November 5, 1818, Benjamin F. Butler was the sixth and youngest child of John and Charlotte Butler. A veteran of the War of 1812 and the Battle of New Orleans, Butlers father died shortly after his sons birth. After briefly attending the Phillips Exeter Academy in 1827, Butler followed his mother to Lowell, MA the following year where she opened a boarding house. Educated locally, he had issues at school with fighting and getting into trouble. Later sent to Waterville (Colby) College, he attempted to gain admission to West Point in 1836 but failed to secure an appointment. Remaining at Waterville, Butler completed his education in 1838 and became a supporter of the Democratic Party. Returning to Lowell, Butler pursued a career in law and received admittance to the bar in 1840. Building his practice, he also became actively involved with the local militia. Proving a skilled litigator, Butlers business expanded to Boston and he gained notice for advocating the adoption of a ten-hour day at Lowells Middlesex Mills. A supporter of the Compromise of 1850, he spoke out against the states abolitionists. Elected to the Massachusetts House of Representatives in 1852, Butler remained in office for much of the decade as well as attained the rank of brigadier general in the militia. In 1859, he ran for governor on a pro-slavery, pro-tariff platform and lost a close race to Republican Nathaniel P. Banks. Attending the 1860 Democratic National Convention in Charleston, SC, Butler hoped that a moderate Democrat could be found that would prevent the party from splitting along sectional lines. As the convention moved forward, he ultimately elected to back John C. Breckenridge. The Civil War Begins Although he had shown sympathy to the South, Butler stated that he could not countenance the regions actions when states began to secede. As a result, he quickly began seeking a commission in the Union Army. As Massachusetts moved to respond to President Abraham Lincolns call of volunteers, Butler used his political and banking connections to ensure that he would command the regiments that were sent to Washington, DC. Traveling with the 8th Massachusetts Volunteer Militia, he learned on April 19 that Union troops moving through Baltimore had become embroiled in the Pratt Street Riots. Seeking to avoid the city, his men instead moved by rail and ferry to Annapolis, MD where they occupied the US Naval Academy. Reinforced by troops from New York, Butler advanced to Annapolis Junction on April 27 and reopened the rail line between Annapolis and Washington. Asserting control over the area, Butler threatened the states legislature with arrest if they voted to secede as well as took possession of the Great Seal of Maryland. Lauded by General Winfield Scott for his actions, he was ordered to protect transport links in Maryland against interference and occupy Baltimore. Assuming control of the city on May 13, Butler received a commission as a major general of volunteers three days later. Though criticized for his heavy-handed administration of civil affairs, he was directed to move south to command forces at Fort Monroe later in the month. Situated at the end of the peninsula between the York and James Rivers, the fort served as a key Union base deep in Confederate territory. Moving out from the fort, Butlers men quickly occupied Newport News and Hampton. Big Bethel On June 10, more than a month before the First Battle of Bull Run, Butler launched an offensive operation against Colonel John B. Magruders forces at Big Bethel. In the resulting Battle of Big Bethel, his troops were defeated and forced to withdraw back towards Fort Monroe. Though a minor engagement, the defeat received a great deal of attention in the press as the war had just begun. Continuing to command from Fort Monroe, Butler refused to return fugitive slaves to their owners claiming that they were contraband of war. This policy quickly received support from Lincoln and other Union commanders were directed to act similarly. In August, Butler embarked part of his force and sailed south with squadron led by Flag Officer Silas Stringham to attack Forts Hatteras and Clark in the Outer Banks. On August 28-29, the two Union officers succeeded in capturing the fort during the Battle of Hatteras Inlets Batteries. New Orleans Following this success, Butler received command of the forces that occupied Ship Island off the Mississippi coast in December 1861. From this position, he moved to occupy New Orleans after the citys capture by Flag Officer David G. Farragut in April 1862. Reasserting Union control over New Orleans, Butlers administration of the area received mixed reviews. While his directives helped check the annual yellow fever outbreaks others, such as General Order No. 28, led to outrage across the South. Tired of the citys women abusing and insulting his men, this order, issued on May 15, stated that any woman caught doing so would be treated as a woman of the town plying her avocation (a prostitute). In addition, Butler censored New Orleans newspapers and was believed to have used his position to loot homes in the area as well as improperly profit from the trade in confiscated cotton. These actions earned him the nickname Beast Butler. After foreign consuls complained to Lincoln that he was int erfering with their operations, Butler was recalled in December 1862 and replaced with his old foe, Nathaniel Banks. Army of the James Despite Butlers weak record as a field commander and controversial tenure in New Orleans, his switch to the Republican Party and support from its Radical wing compelled Lincoln to give him a new assignment. Returning to Fort Monroe, he assumed command of the Department of Virginia and North Carolina in November 1863. The following April, Butlers forces assumed the title of Army of the James and he received orders from Lieutenant General Ulysses S. Grant to attack west and disrupt the Confederate railroads between Petersburg and Richmond. These operations were intended to support Grants Overland Campaign against General Robert E. Lee to the north. Moving slowly, Butlers efforts came to a halt near Bermuda Hundred in May when his troops were held by a smaller force led by General P.G.T. Beauregard. With the arrival of Grant and the Army of the Potomac near Petersburg in June, Butlers men began operating in conjunction with this larger force. Despite Grants presence, his performance did not improve and the Army of the James continued to have difficulty. Positioned north of the James River, Butlers men had some success at Chaffins Farm in September, but subsequent actions later in the month and in October failed to gain significant ground. With the situation at Petersburg stalemated, Butler was directed in December to take part of his command to capture Fort Fisher near Wilmington, NC. Supported by a large Union fleet led by Rear Admiral David D. Porter, Butler landed some of his men before judging that the fort was too strong and the weather too poor to mount an assault. Returning north to an irate Grant, Butler was relieved on January 8, 1865, and command of the Army of the James passed to Major General Edward O.C. Ord. Later Career Life Returning to Lowell, Butler hoped to find a position in the Lincoln Administration but was thwarted when the president was assassinated in April. Formally leaving the military on November 30, he elected to resume his political career and won a seat in Congress the following year. In 1868, Butler played a key role in the impeachment and trial of President Andrew Johnson and three years later wrote the initial draft of the Civil Rights Act of 1871. A sponsor of the Civil Rights Act of 1875, which called for equal access to public accommodations, he was angered to see the law overturned by the Supreme Court in 1883. After unsuccessful bids for Governor of Massachusetts in 1878 and 1879, Butler finally won the office in 1882. While governor, Butler appointed the first woman, Clara Barton, to an executive office in May 1883 when he offered her oversight of the Massachusetts Reformatory Prison for Women. In 1884, he earned the presidential nomination from the Greenback and Anti-Monopoly Parties but fared poorly in the general election. Leaving office in January 1884, Butler continued to practice law until his death on January 11, 1893. Passing in Washington, DC, his body was returned to Lowell and buried at Hildreth Cemetery. Sources Civil War Trust: Major General Benjamin ButlerUnversity of Cincinnati Libraries: Benjamin ButlerEncyclopedia Virginia: Benjamin Butler

REIT Project Essay Example | Topics and Well Written Essays - 500 words

REIT Project - Essay Example RECOMMENDATION: HOLD PRICE: 378 Gp AS OF July2, 2009 Volume 4,063,468 Days High 379.25p Days Low 371.50p Avg. Vol 5,343,894 Company description: The British Land Company PLC operates in the fields of property development, finance and investment in London. The Company’s retail warehouse park investments include Teesside Shopping Park, Giltbrook Retail Park, The Kingston Centre, New Mersey Shopping Park, Glasgow Fort, Parkgate Shopping. Significant financial developments have occurred in the past two years that led to decrease of revenues to 16 percent to  £554M and a net loss of  £63l 93B up from  £1.61B as of March 2009 according to report of Reuters. Based on Reuters report, BLC posted negative performance for the year ended as it has negative operating margin of -65.16 B and a negative net profit margin of -700.54bn. Percentage of management effectiveness are nestled on high negative ratios.. It has low cash availability and zero cash flow which shows company relies heavily on debt borrowings. It has a total debt equity ratio of 117.76% that is a risky investment because of high cost of mo ney. The company has no dividend yield and zero growth rates for the past two years There is no available property map that depicts location of properties of BLC. Based on Yahoo Finance, BLC is the biggest real estate management company in London. One of their properties is over 12 hectares property in Broadgate

Igor Stravinsky Essay Example | Topics and Well Written Essays - 1250 words

Igor Stravinsky - Essay Example Stravinsky left Russia for the first time in 1910, going to Paris to attend the premiere of his ballet L'oiseau de feu (The Firebird) (Craft 20). During his stay in the city, he composed three major works for the Ballets Russes-L'oiseau de feu, Petrushka (1911), and Le sacre du printemps (The Rite of Spring) (1913). Eventually Stravinsky's music was noticed by Serge Diaghilev, the director of the Ballets Russes in Paris. He commissioned Stravinsky to write a ballet for his theater; so in 1911, Stravinsky traveled to Paris. That ballet ended up being the famous L'Oiseau de Feu. However, because of World War I and the October Revolution in Russia he moved to Switzerland in 1914. The first of Stravinsky's major stylistic periods (excluding some early minor works) was inaugurated by the three ballets he composed for Diaghilev. The ballets have several shared characteristics: they are scored for extremely large orchestras; they use Russian folk themes and motifs; and they bear the mark of Rimsky-Korsakov's imaginative scoring and instrumentation. The first of the ballets, L'oiseau de feu, is notable for its unusual introduction (triplets in the low basses) and sweeping orchestration. Petrushka, too, is distinctively scored and the first of Stravinsky's ballets to draw on folk mythology. But it is the third ballet, The Rite of Spring that is generally considered the apotheosis of Stravinsky's "Russian Period" (Hill 45-46). Other pieces from this period include: Renard (1916), Histoire du soldat (A Soldier's Tale) (1918), and Les Noces (The Wedding) (1923).The next phase of Stravinsky's compositional style, slightly overlapping the first, is marked by two works: Pulcinella 1920 and the Octet (1923) for wind instruments. Both of these works feature what was to become a hallmark of this period; that is, Stravinsky's return, or "looking back", to the classical music of Mozart and Bach and their contemporaries. This "neo-classical" style involved the abandonment of the large orchestras demanded by the ballets. In these new works, written roughly between 1920 and 1950, Stravinsky turns largely to wind instruments, the piano, and choral and chamber works. Some larger works from this period are the three symphonies: the Symphonie des Psaumes (Symphony of Psalms) (1930), Symphony in C (1940) and Symphony in Three Movements (1945). The pinnacle of this period is the opera The Rake's Progress completed in 1951. This opera, written to a libretto by Auden and based on the etchings of Hogarth, encapsulates everything that Stravinsky had perfected in the previous 20 years of his neo-classic period. The music is direct but quirky; it borrows from classic tonal harmony but also interjects surprising dissonances; it features Stravinsky's trademark off-rhythms; and it harkens back to the operas and themes of Monteverdi, Gluck and Mozart. The Serialist, or Twelve Tone Period Stravinsky first began to dabble in the twelve tone technique in smaller vocal works such as the Cantata (1952), Three Songs from Shakespeare (1953) and In Memoriam Dylan Thomas (1954), as if he were testing the system. He later began

Global Impact & Community Essay Example for Free

Global Impact Community Essay Aside from being the most crowded city in the United States, the City of New York is considered the most heavily populated major city in North America. It is the country’s most culturally diverse region, as it holds people that speak 138 different languages drawn from more than 90 countries. The most recognized cultural minorities in the region are Native Americans/Alaska Natives, Asian American/Pacific Islanders, Hispanics, and African-American. Settlement History From 1892 to 1954, more than 12 million immigrants entered and dispersed all over the United States. Hispanic persons from South or Central American country, Mexico, Cuba, or Puerto Rico, comprised the large number of those immigrants. Throughout the 1990s, Hispanic origin comprised of almost 25 percent of the city’s population, and Hispanic school children of the city consisted of almost 35 percent (DeCamp). Hispanics are the largest minority in the city today, and the population continually grows through immigration and increase through birth. During the early 20th century, the lower eastside of Manhattan was mostly male communities that consisted of Asian immigrant workers who had originally moved out to California. â€Å"Since 1965, the Asian population has been growing steadily, and by 1990, Asians as a whole represented the second largest group of language minorities in New York City† (DeCamp). Conversely, some African-Americans are descendants from natives that were brought to the United States over two centuries ago, while others emigrated from Africa, South America and Caribbean in recent times. It was in 1994 that black residents began to arrive en masse supplied by the Great Migration. Most Famous Ethnic Place-Name, Communities and Districts Harlem is a region in the New York City that is long acknowledged as a major African-American business, cultural, and residential center. Until 1873, Harlem was a village independent of New York City. It has been characterized by boom-and- bust cycles, with considerable ethnic changes going with each cycle. Harlem extends from the East River west to the Hudson River flanked by 159th Street; where it convenes Washington Heights, to a border down the south. Chinatown is New Yorks major and most vibrant ethnic neighborhood which up to now is still rapidly growing. Streets have teemed with hundreds of Chinese restaurants, gift shops and grocery stores. New Yorks Chinatown is the leading Chinatown in the United States and is the cultural, historical, economical, and political center of the Chinese community in the region. It is western hemisphere’s largest site of Chinese concentration. Distinctive Local Food New York City is a blend of nationalities and cultures, and the cuisines served by its thousands of restaurants are a sign of that diversity. Some of the famous restaurants in New York City that offer distinctive local food to ethnic minorities are 2nd Avenue Delicatessen, Inc. , Abyssinia Ethiopian Restaurant, Aesthetic Alternatives, Bistro Monk, Charley Os, Ding Ho Laundry, Dragon Gems Inc. , and El Rey Delos Caridad Restaurant. In addition, there are hundreds of restaurants located in Chinatown where traditional and authentic Chinese cuisines are served. The styles of Chinese food most recognizable in the region are Hunan, Shanghai, Szechwan, and Cantonese. Contemporary Cultural Influences 1. Currently, dozens of television and radio newscasters are providing their services to several ethnic communities in New York City. Radio and television stations, as well as their respective broadcasters, believe that they are not merely the pipelines of entertainment, information, and news, as they perceive themselves as political and cultural lifeline to the general population from faraway places. These broadcasting networks believe that they are mediums that provide opportunity to all ethnic backgrounds to talk about their distinctive heritage and culture. 2. Because of New York City’s growing ethnic populations over the past decades, members of minority groups have been provided with additional apartments from the City’s private housing projects. More than 86 apartment expansions were built in the city with the goal set to 20 percent minority occupancy (Blair). However, the goal set is not intended as the ceiling to exclude or limit minorities. 3. With New York City’s varied and rich culture, it has long sustained visible and successful minority businesses. Minority entrepreneurs famed themselves to a handful of expected industries such as: Latino-owned bodegas; Korean greengroceries; or Chinese garment factories and restaurants. Years ago, the economic census of minority firms of the federal government counted to just 4,500 Asian, Latino, and Black businesses in New York City, providing work for roughly 18,000 people, or approximately 9 percent of 1997’s total. â€Å"Added to that were another 36,000 self-employed minorities† (Malanga). Since that time, a transformation has occurred in the small-business community of New York City. Gathering together their extensive knowledge as executives in the corporate world, the city’s Asian, Latino, and Black entrepreneurs not only maintained their numerous well-known traditional minority industries but also ascended away from them by opening publishing ventures, design and graphic shops, consulting firms, and ad agencies. Conclusion New York City’s status as one of the most vibrant cultural regions of the United States is shaped by centuries of immigration; nevertheless, the number of foreign born New Yorkers is still expected to increase over the next decade. Asian, Latino, and Black will be numerically elevated to ever growing proportions of the city’s population, and it is not unlikely that in the near future, more than half the city’s inhabitants will have been born outside the United States. Accordingly, attributable to the diverse cultures’ influence, ethnic communities, business, etc. are also expected to flourish. Works Cited Blair, William. 3 May 1984. â€Å"Accord in Minority Suit Provides for More Subsidized Apartments. † The New York Times. 30 April 2009 http://www. nytimes. com/1984/05/03/nyregion/accord-in-minority-suit-provides-for-more-subsidized-apartments. html? n=Top%2FReference%2FTimes%20Topics%2FSubjects%2FM%2FMinorities%20(US). DeCamp, Suzanne. The Linguistic Minorities of New York City. New York: Office of Information, Community Service Society of New York, 1991. Malanga, Steven. 2002. â€Å"Minority Business Triumphs in Gotham. † City Journal. 30 April 2009 http://www. city-journal. org/html/12_2_minority_business. html.

Essay --

Four methods to elevate your Facebook Ads with the 'Power Editor' Getting begun with Facebook Ads should be easy. Add a post to your Page's News Feed, select the "Boost Post" button and toss some money at your campaign. Or, if you want to advertise on the social network’s sidebar, simply upload your preferred written text and picture. Facebook even has a system tool that can manage positioning bids for you. Unfortunately, these easy installation or setup steps -- which many advertisers never shift beyond – hardly, provide easy facts of what's possible with Facebook Ads. For the best focusing and putting in bid choices, you need to start using the Power Editor plug-in. Here are four functions to check out once you've set up the plug-in in your account: 1. Focusing on Fan. According to analysis Company Webtrends, focusing fans only with Facebook ads can improve click-through by more than 700 %. There are the situations where you'd want to flourish your reach beyond present followers -- if, for example, you're trying to improve your variety of Web page "Likes." But in most situations, delivering posts to current fans that don't already see them due to the News Feed algorithms can generate some of the most powerful overall campaign outcomes. The only way to focus on your ads to existing visitors is through the Power Editor plug-in. Look for the choice under the "Audience" section of the Ad Creation Screen. Related: Facebook Is Making Life Simpler for Social Media Managers 2. Partner Categories. In April, Facebook released the "Partner Categories" feature depending on the data offered by the Datalogix, Epsilon, and Acxion data research organizations. Basically, these 500 categories signify multiple Facebook users that can be off... ...he Power Editor is its ability to make simpler most ad creation process. No matter what type of strategy you're operating, it's a wise decision to create several ad modifications in order to spilt test your results. Establishing up these variants using the self-serve ad tool or system can be extremely time-consuming, but the "Duplicate" button in the Power Editor’s Ad creation area makes strategy setup go much more efficiently. And while you're in there copying your ads and making the necessary changes to each edition for upcoming examining, take in the Saved Viewers you created. Mixed, these two feature tips can help you get your campaigns up and operating in the quickest period of time possible. Related: Facebook Gives Companies Free Access to Shutterstock Pictures for Ads. The author is an Entrepreneur contributor. The views indicated are those of the author. Essay -- Four methods to elevate your Facebook Ads with the 'Power Editor' Getting begun with Facebook Ads should be easy. Add a post to your Page's News Feed, select the "Boost Post" button and toss some money at your campaign. Or, if you want to advertise on the social network’s sidebar, simply upload your preferred written text and picture. Facebook even has a system tool that can manage positioning bids for you. Unfortunately, these easy installation or setup steps -- which many advertisers never shift beyond – hardly, provide easy facts of what's possible with Facebook Ads. For the best focusing and putting in bid choices, you need to start using the Power Editor plug-in. Here are four functions to check out once you've set up the plug-in in your account: 1. Focusing on Fan. According to analysis Company Webtrends, focusing fans only with Facebook ads can improve click-through by more than 700 %. There are the situations where you'd want to flourish your reach beyond present followers -- if, for example, you're trying to improve your variety of Web page "Likes." But in most situations, delivering posts to current fans that don't already see them due to the News Feed algorithms can generate some of the most powerful overall campaign outcomes. The only way to focus on your ads to existing visitors is through the Power Editor plug-in. Look for the choice under the "Audience" section of the Ad Creation Screen. Related: Facebook Is Making Life Simpler for Social Media Managers 2. Partner Categories. In April, Facebook released the "Partner Categories" feature depending on the data offered by the Datalogix, Epsilon, and Acxion data research organizations. Basically, these 500 categories signify multiple Facebook users that can be off... ...he Power Editor is its ability to make simpler most ad creation process. No matter what type of strategy you're operating, it's a wise decision to create several ad modifications in order to spilt test your results. Establishing up these variants using the self-serve ad tool or system can be extremely time-consuming, but the "Duplicate" button in the Power Editor’s Ad creation area makes strategy setup go much more efficiently. And while you're in there copying your ads and making the necessary changes to each edition for upcoming examining, take in the Saved Viewers you created. Mixed, these two feature tips can help you get your campaigns up and operating in the quickest period of time possible. Related: Facebook Gives Companies Free Access to Shutterstock Pictures for Ads. The author is an Entrepreneur contributor. The views indicated are those of the author.

Family and friends everyday lives Essay

Write an essay describing how new media technologies affect you, your family and friends everyday lives. The media world is constantly changing as a result of new developments in technology. Therefore the media industry is dependant upon highly sophisticated technology, which can be used to influence and inform groups of people all around the world. It has been suggested that we live in a world that is ‘media saturated’ as it dominates our lives. This in effect is true as media is a central part of our lives, it can be used to deliver us news as well as a source of entertainment, and this is why media can be so influential. The internet is one of the most fast developing new media technologies, enabling users to contact people all over the world to shop, chat, play games, download music and information, send e-mails and keep up with current affairs. The Internet was developed in America in the 1960s and was introduced in the 1990s in Britain. Originally this technology was introduced as a way of bringing people all over the world closer together, enabling them to communicate with one another simultaneously, giving its name the ‘medium of the future’. It is constantly being developed to suit peoples’ needs, for example broadband internet offers faster connection and makes downloading easy, effortless and not so time consuming as it used to be. Many radio stations have recognised that people may wish to listen whilst ‘surfing’ the Net, so have incorporated a ‘live airplay’ programme on their websites so that it is possible to listen to the radio via a computer rather than the conventional radio device. Many websites also offer a service where downloading music is free, this means that many people can save large amounts of money on buying CDs and can obtain the latest music singles and albums from the comfort of their own home. Home shopping is also increasing due to Internet services allowing consumers to purchase a range of goods via the Internet using their credit/debit cards as a method of payment. The advantage of this is that the busy shopping atmosphere is avoided and time is saved, this is also the case in online banking systems where cardholders can view bank statements, credit details and communicate with their bank via email. The only problem with these systems is that credit card details are given out over the Internet and may be obtained by other companies or Internet users, meaning the risk of credit card fraud is higher. However, a select few internet based companies have introduced a card which can be used like a ‘top-up’ card bought for mobile telephones, in the sense that a card is issued to the internet shopper so that they are able to go a top-up point and pay for a certain amount of money to be put on their card, which can then be used to purchase goods from the internet. Not only is this a safer option, it is also more convenient for younger customers who are not yet eligible for a credit card. Due to improved media technologies, it is now possible to access the Internet through digital television sets and mobile WAP compatible telephones. This means information, entertainment and news can be displayed without the use of a computer. Revision websites make learning a more interactive experience for students, as well as being a useful alternative to other methods of learning such as flashcards. Students can also test themselves and the website can mark their answers, giving them a score to see how effective the revision has been. Other websites such as ‘lastminute. com’ allow holidays, rental cars and other goods to be bought at the ‘last minute’ at a reduced rate. This means considerable savings can be made and purchasing goods or booking holidays is made simple and easy. Another convenience of the Internet is that ‘Chat Rooms’ allow people to talk to various people all over the world and if desired become involved in group discussions. This can mean young people can meet and talk to people of their own age group and interests and exchange thoughts and ideas. Obviously as you cannot see the person you are communicating with, you cannot be sure that they are telling the truth about their age, gender etc which also means this may cause an increase of illegal groups operating in chat rooms, such as paedophiles who abuse the internet. This may affect many families in different ways for example, if a parent feels that their child may not be safe to talk to people on the Internet they may limit the child’s use or filter the system so that they cannot access the chat rooms. If a teenager arranges to meet up with a person that they believe to be of the same age group as themselves, to discover that they are not the person they described themselves to be on the internet, they may face serious problems such as stalking. This can lead to anxiety problems and distrust for some people as well as being a major worry for all parents. Instant messaging services (MSN etc) allow users to be informed when friends or other named people on their contact list are online and lets them automatically begin a conversation without needing to log onto a chat room. Voice conversations can also be made using these facilities. Email enables Internet users to send a succession of ‘letters’ around the world to various people within seconds, as they are delivered instantly. Not only does this save time and money as the service is free, but it means messages can be sent and received instantly rather than waiting days, or even weeks for a letter to be delivered by post. Many people find this an excellent way of keeping in contact with relatives and friends, particularly those who live a long distance away. The only social problem that has been recognised by researchers is that emailing has begun to discourage people from writing letters, therefore making us more computer literate but less inclined to keep up good standards of writing skills.

Analysis of the Fashion Industry Essay

Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity, and even of culture itself. Everyone wears clothing and inevitably participates in fashion to some degree. However, it would be an understatement to say that fashion influences just clothing; in fact, to be very precise fashion influences almost every aspect of our daily life. More often than not, Fashion trends are a reflection of the political, social and economic changes and developments around us. Fashion is an important part of not only arts but maybe even more of economy. At first glance only the aesthetic aspect of it is visible with the beauty, amazing creations and materials. But if one looks more carefully, the whole highly developed and profit producing industry lies behind this glitter. The fashion industry consists of four levels: the production of raw materials, principally textiles , leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion. These levels consist of many separate but interdependent sectors, all of which are devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit. Not only The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world, but also The Business of Fashion is an essential daily resource for fashion creatives, executives and entrepreneurs. Selling is the final activity of business .In order to survive , the ability to sell has a great portion of importance among other business abilities. The fashion industry is rather a very sensitive industry toward changes in the cultural , social and economic factors . It is relatively harder or more complicated to understand why a product of a fashion industry sells while others are not. Companies perform various efforts to enhance their selling capabilities. Conducting a marketing analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The analysis is used to define both the unfavorable and favorable factors and their impacts on goals of the business. The fashion industry, which is very volatile, is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. Fashion marketing is based on the identification of market trends which are used to analyze, develop and configure related marketing strategies and promotional activities for fashion products. Fashion marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potential customer of clothing and related products and services in order to meet the long term goals of the organization.The very nature of fashion, where change is intrinsic, gives emphasis to marketing activities . Essentially fashion marketing is composed of elements of fashion designing and marketing management which are combined together to develop a comprehensive marketing plan for fashion products. This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution. In order to be successful fashion marketers have to be future oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products . Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends. A myriad of factors define the fashion retail market, namely the interactions among fashion companies and the interaction between fashion companies and the consumer. The retailers seem to have the most power in defining the market as they possess the power to market goods at prices desirable to them. However, the market price is in fact also determined by consumers. According to basic economic theory, the price of a good is determined by the demand by consumers and supply of the good by the producers in the economy. Especially for the fashion retail market, fashion trends are forecasted by analysing results of consumer’s emotions towards the previous trend. Hence, consumers do play a vital role in forming the fashion retail market as well. Consumer culture or consumerism, is â€Å"the theory that a progressively greater consumption of goods is economically beneficial†. Fashion creates a desire for ownership. Coupled with mass media and advertising, market makers sell lifestyles and consumers consume such products and lifestyles in hope for upward mobility in the social hierarchy. This creates a culture of hedonism through the impression that one can purchase a status and in turn, ‘happiness’. As such, this new consumer culture lays the foundations for consumption, and demand and supply, of fashion in a society. However, fashion comes and goes and is never constant. But with the ever changing trends and fashion, we see that people have to constantly buy and consume new goods and services to stay in fashion. The frequent renewal of fashion in our capitalistic society makes it an effective marketing strategy as the constant updating of ‘trends’ and the human desire to fit in keeps the fashion industry alive. The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold world-wide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.By any measure, the industry accounts for a significant share of world economic output. There is no doubt in the importance of fashion as an industry branch. The amount of money it produces and the number of people it employs makes it a very significant area in the world of economics. On the other side economic situation and changes within it also leave trace on fashion industry. Being so closely entwined any detailed analysis cannot be done without observing both

AP Revolutionary Essay essays

AP Revolutionary Essay essays There comes a time when a student outperforms his teacher, this is also the case in the colonization of the American Continent. It took a while for the inhabitants to realize that they were better off without the British monarchy, but the colonists did not realize this immediately; it took years of British oppression to cause the colonists to rebel. The primary reason that the colonists rebelled was that they were sick of heavy unfair taxes, and restrictions on trade. There were also several other contributing factors. The main factor that caused the colonists to rebel was the heavy taxation. The colonists were taxed heavily from the beginning, but the taxes that caused the most strife occurred in the 1760s. Due to the fact that George III suffered from bouts of insanity, Prime Minister George Greenville had almost total control of the parliament. He agreed with the prevailing opinion within Britain that the colonists had been too long indulged and that they should be compelled to obey the laws and to pay off parts of the cost of defending and administering in the empire. The Greenville ministry made a number of the efforts to increase England's control of the colonies. Greenville sent British troops to be stationed permanently in the provinces; and under the Mutiny Act of 1765 the colonists were required to assist in serving and maintaining the army. The next law that the Greenville ministry would create was the Sugar Act of 1764, which was designed to eliminate the illegal sugar trade betw een the Continental colonies and the French and Spanish West Indies. It lowered the tax on molasses and raised the tax on sugar. This new act also established a New Court system in America to try accused smugglers; this was an effort to avoid the benefits of a local trial by sympathetic peers. The Currency Act of 1764 required the colonial assemblies to stop issuing paper money, and to retire all the paper money already in ...

Analyze Miss Peregrines

When you step back and take a closer look, you see that American town hides more from the characters, making it fantasy and lies, while the enchanting island is far more forth coming about its problems. Main Characters Jacob Portman- he is the protagonist in this story, he is 16 and is thought to be mentally disturbed after the murder of his grandfather by that he believes to be an imaginary creature. He travels to Whales with his father to find out the truth behind his grandfather’s past. Emma- she is one of the Peculiar children of Ms. Peregrine. She is considered â€Å"strikingly beautiful† and falls in love with Jacob, and as it turns out, she used to love his grandfather. She is frozen at 16, in the loop, while in reality she is over 70 years of age. Plot Jacob Portman goes to Wales to find out the truth of his grandfather’s past after he was murdered by what Jacob thought was a make-believe creature. When he arrives, he meets Emma a girl who can control fire. She takes him to meet Miss Peregrine in a time loop set back in the 1940s. Jacob enjoys hanging out with the other peculiar children, such as Millard, who is invisible, and Bronwyn, who has incredible strength. Then Jacob is told some mysterious stories of strange killings in the pub he’s staying at, and warns the peculiar children. When they tell Jacob he is the only one who can see the â€Å"hollows† or â€Å"hollowgasts†, the monsters that killed Jacob’s grandfather, Jacob knows he is the only hope they have for safety. Jacob and some of the peculiar children encounter a hollow which Jacob kills. Upon return to the Miss Peregrine’s home, they find that Miss Peregrine has been kidnapped. The children rescue Miss Peregrine but she is in bird form and cannot change back to human form. At the end of the book, the peculiar children look for another time loop they can stay in because their current one has been destroyed, setting this book up for a sequel and more striking photographs. Conflicts Jacob vs. Self- he is at a constant battle for the first half of the book to figure out whether or not he is sane after everything that has happened. Self could also be considered society, as a set and acceptable social norm. Jacob vs. Therapist- he is actually the cause of all his problems. He is the one who sends the hollow on his grandfather, kidnaps Ms. Peregrine, and makes all the external conflicts arise. Theme Embracing who you are and accepting what makes you remarkable is more important than being viewed as normal. Through this novel we see the reoccurring theme that being true to you is far more important that being social accepted. Because when you accept yourself, others accept you for that. When Jacob fights himself he finds he is alone, but the more he succumbs to his true self, the peculiar children accept him and they help each other overcome the adversity surrounding them. Personal Views I enjoyed the book thoroughly and I would recommend it. It has a wonderful addition, not only is there amazing writing involved but there are also several pictures included in the pages. Every few chapters there are these old, peculiar photos that add to the story, some very chilling. Analyze Miss Peregrines When you step back and take a closer look, you see that American town hides more from the characters, making it fantasy and lies, while the enchanting island is far more forth coming about its problems. Main Characters Jacob Portman- he is the protagonist in this story, he is 16 and is thought to be mentally disturbed after the murder of his grandfather by that he believes to be an imaginary creature. He travels to Whales with his father to find out the truth behind his grandfather’s past. Emma- she is one of the Peculiar children of Ms. Peregrine. She is considered â€Å"strikingly beautiful† and falls in love with Jacob, and as it turns out, she used to love his grandfather. She is frozen at 16, in the loop, while in reality she is over 70 years of age. Plot Jacob Portman goes to Wales to find out the truth of his grandfather’s past after he was murdered by what Jacob thought was a make-believe creature. When he arrives, he meets Emma a girl who can control fire. She takes him to meet Miss Peregrine in a time loop set back in the 1940s. Jacob enjoys hanging out with the other peculiar children, such as Millard, who is invisible, and Bronwyn, who has incredible strength. Then Jacob is told some mysterious stories of strange killings in the pub he’s staying at, and warns the peculiar children. When they tell Jacob he is the only one who can see the â€Å"hollows† or â€Å"hollowgasts†, the monsters that killed Jacob’s grandfather, Jacob knows he is the only hope they have for safety. Jacob and some of the peculiar children encounter a hollow which Jacob kills. Upon return to the Miss Peregrine’s home, they find that Miss Peregrine has been kidnapped. The children rescue Miss Peregrine but she is in bird form and cannot change back to human form. At the end of the book, the peculiar children look for another time loop they can stay in because their current one has been destroyed, setting this book up for a sequel and more striking photographs. Conflicts Jacob vs. Self- he is at a constant battle for the first half of the book to figure out whether or not he is sane after everything that has happened. Self could also be considered society, as a set and acceptable social norm. Jacob vs. Therapist- he is actually the cause of all his problems. He is the one who sends the hollow on his grandfather, kidnaps Ms. Peregrine, and makes all the external conflicts arise. Theme Embracing who you are and accepting what makes you remarkable is more important than being viewed as normal. Through this novel we see the reoccurring theme that being true to you is far more important that being social accepted. Because when you accept yourself, others accept you for that. When Jacob fights himself he finds he is alone, but the more he succumbs to his true self, the peculiar children accept him and they help each other overcome the adversity surrounding them. Personal Views I enjoyed the book thoroughly and I would recommend it. It has a wonderful addition, not only is there amazing writing involved but there are also several pictures included in the pages. Every few chapters there are these old, peculiar photos that add to the story, some very chilling.

The Four Service Marketing Myths Essay Example | Topics and Well Written Essays - 500 words

The Four Service Marketing Myths - Essay Example The essay "The Four Service Marketing Myths" talks about the line between services marketing and goods marketing and depicts that both need various types of marketing strategies to be applied to them. Early marketing concepts are discussed and what views were for separating goods from services. Services marketing have their own divisions. Authors have made a line between services marketing and goods marketing and depict that both need various types of marketing strategies to be applied to them. The bottom line is that services should not be kept apart from goods, the definition of goods and services are being revamped. The myths of manufacturing based perspective from the marketing based perspective are being discussed in the case considering the four characteristics; intangibility, inseparability, heterogeneity, and perishability. The focus is towards investing their normative implications from a negative perspective towards a positive one. A more unified knowledge of exchange can b e formed without separating goods from services and only focus on the central role in the exchange. The different definitions given by the various authors in defining the goods and services separately have been discussed in the case on the basis of their tangibility and intangibility features in most cases. The end result that these definitions can be misleading because both goods and services are nested into each other and they don’t come up to be valid when dealing with the manufacturing and the marketing perspective.